Experiential Creative Producer & E.P.

My approach is simple yet powerful: see the vision, connect with the people, translate the story, communicate the plan, breakdown the complexities, and repeat until it’s flawless. At the core of my work is clear communication—it’s how I build trust, foster collaboration, and cultivate high-performing teams that consistently deliver excellence. This cycle drives every project I take on, creating experiences that resonate, inspire, and deliver real impact."

I’m currently available for consulting engagements.

Experiential Creative Producer & E.P.

Summary

Strategic Director of Experiential Marketing with a 15+ year track record of producing high-impact live and digital experiences for top-tier brands and artists. Adept in managing multimillion-dollar budgets and building cross-functional teams to execute large-scale events that drive audience engagement and revenue growth. Known for an innovative approach to experiential marketing, multicultural initiatives, and VIP operations. A results-oriented leader who combines storytelling with strategic vision to deliver memorable brand experiences.

STURDY | Director of Experiential

January 2022 - Present

JJLA | Director of Experiential, Events & Multicultural

March 2019 - December 2021

VICE Media | Experiential Producer

April 2018 - August 2019

Insomniac Events | Manager of VIP Operations, Producer

Key Accomplishments

  • Operational Efficiency: Saved 17% over operating costs for LA Pride through cross-departmental efficiencies.

  • Audience Reach: Achieved over 200,000 impressions and a total reach of 4.6 million for a high-impact brand awareness campaign.

  • Budget Management: Came in 10% under budget for 2019 LA Pride, efficiently managing resources while onboarding vendors and volunteers.

  • Community Engagement: Drew almost 400,000 attendees to the 2019 LA Pride festival, ensuring a seamless experience through comprehensive sensitivity training for all staff, including security.es.

  • Lead a cross-functional team to execute complex, high-profile events with budgets of up to $5M, ensuring seamless on-time, on-budget delivery.

  • Developed and implemented SOPs across event production, reducing project completion time by 30% and improving team efficiency.

  • Enhanced vendor management efficiency by introducing a structured negotiation framework, resulting in a 15% reduction in costs and improved vendor relationships.

  • Maintained a high client satisfaction rate by consistently meeting and exceeding expectations through proactive account management and effective communication strategies.

  • Directed production for LA Pride, which drew nearly 400,000 attendees in 2019. Leveraged cost-saving measures to come in 10% under budget and streamlined onboarding processes for vendors and volunteers.

  • Facilitated sensitivity training for all staff, ensuring inclusive and respectful interactions across the event, a first for the festival’s workforce and security personnel.

  • Spearheaded a brand awareness campaign that achieved over 200,000 impressions and a 4.6 million total reach, significantly enhancing the festival’s visibility.

  • Collaborated with creative and project teams to execute experiential activations with budgets up to $1M, including the Vega Mobile Tour and Vice + Ryot Sundance Lounge.

  • Led end-to-end event production, from budgeting and scheduling to on-site logistics, for high-profile brand activations at CES and Sundance Film Festival.

  • Built and mentored teams of varying sizes, aligning team efforts to meet client goals and produce engaging, culturally relevant experiences.

  • Managed VIP operations for events ranging in size from 75,000 to 450,000 attendees, both domestically and internationally, coordinating specialized experiences for influential guests and celebrities.

  • Collaborated with Live Nation’s Sponsorship Department, enhancing VIP guest experiences through personalized, high-touch service for top-tier events.